great brands, made for success

We deliver tailored brand communication solutions to aspirational businesses in times of growth and change, across Wales and the South West.

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Arcend

“We were delighted that we choose to work with such a creative consultancy at a critical stage of our brand evolution. Autografik helped us take hand–written scrawls, notes and poorly explained ideas and made them come to life and take on forms we never expected. Since working with them the ArcEnd brand has continued to evolve and grow and we look forward to continuing to work with Autografik into the future of both of our companies.”
– Geraint Owen Evans, Global Brand Director, ArcEnd

About the client:

ArcEnd were a new company who wanted to encapsulate the spirit of alternative fashion for outdoor activities and high–octane sport such as skateboarding, surfing snowboarding and parkour amongst many others. The clothes and accessories they sell via their web based shop are produced in environmentally friendly ways and are sourced from the UK. Autografik had the task of branding the company and producing designs for their core product range.

What we did for them:

Alternative fashion and adrenalin sports already have a well bedded look and feel; Autografik used this existing image and developed a look based on ideas that reflect the external values of those who live for outside challenges. Reinforced throughout is their resolute use of sustainable recourses and their promises of fair trade values, while comfort, accessibility and ease of use emphasize the company’s vivid policies and developing products range.

The ArcEnd logo is inspired by the crest of a wave. As they put it “It is our notion of what lies in the space between the jump-off point and the landing.” It encapsulates the spirit of the company’s personality and looks great on a t–shirt.

The outcome:

Since working with Autografik, ArcEnd has continued to grow and develop new products. Their website has been designed by web partners using the brand values developed with us and this work continues to reinforce the strict code of ethics set out by the company from the start.


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