We deliver tailored brand communication solutions to aspirational businesses in times of growth and change, across Wales and the South West.
“We’d like to thank Autografik for their excellent support on re–developing and re–shaping the Teimlo brand. They have helped us formulate a brand strategy which will provide a solid foundation for the company.
The team at Autografik were very responsive, professional, creative and really worked hard to meet our needs. We now have a brand that reflects the modern, fun yet professional attitude of the company. We’d recommend Autografik to anyone thinking about creating or improving their company brand.”
– Phil Terrett – CEO Teimlo Ltd.
Teimlo is a mobile content provider for organisations developing their technological services and communications. This project required Autografik to rebrand Teimlo and its parent company The Third Stage. By giving them a more unified identity through creating two bodies of work using uniform imagery and values, the end effect allows individual identities to distinguish the two bodies.
Firstly we identified and captured the company’s personality, it’s values and it’s promise to customers. Defining Teimlo as visionary, expert, trustworthy and youthful in their thinking allowed us to establish the way they should present themselves and how they should talk to their customers. From this initial discovery phase we set visual rules for how logos would be used, for an illustrative and photographic style, developed uncluttered templates for a website and corporate stationery and provided clear guides on the company’s tone of voice.
We took the bold and unorthodox step of creating a logo in five forms (each as a variation on the same style of logo design). This reflects the companies fun, playful nature. These five forms are presented one at a time, seemingly at random, when displayed online and across multiple page documents. Both Teimlo and the Third Stage have their customised logo animated along the top banner of their respective websites.
Teimlo now have a fully developed brand that forms the major part of their plans to develop and grow company. Their values are bound with their parent company The Third Stage yet they stand as a separate identity. This body of work meets their desire to be viewed as plain talking, approachable experts in their field.