Autografik rebrands Angels Care Services

Autografik were given the privilege to undertake a rebrand of Welsh care providers, Angels Care. Angels are experts in offering home care in the South Wales area and beyond. Since the company was established 8 years ago, the organisation has evolved significantly, meaning the original brand identity no longer accurately represents the work of their staff.

A complete brand overhaul was therefore necessary in order to understand the views of the organisation’s key stakeholders, define the company brand values and develop a new brand identity.

Following quite extensive research, we used the results to work with Angels to define their brand values and personality and to set communication, design and language guidelines for the future. The new brand identity reflects the values of the organisation far more effectively and really says what they do and how they do it.

As well as developing the new brand, Autografik also consulted with web partners Jojet to provide a website that conveyed the new brand.

To view a case study of the work click here